A good 80% of my Instagram feed is food. There are the odd bits of fashion, peaceful landscapes, beauty gurus showing off their freebies. I don’t really follow celebrities whose feed turns into publicity when a new film is out (but Dawn Porter is the best); any stranger who takes lots of pictures is an unwelcome addition in my feed because why would I be interested in a stream of unfamiliar faces?
I follow a few people who travel the world but not too many because the harsh office lights reflecting off the white plasticky desks are an especially bleak sight when compared to a picture of Birman temples. But food, food is accessible.
When I say food, I mean all kinds of food. The beautifully shot kind with artfully placed hands reaching for the central plate and flower petals scattered on the white linen; the mono-ingredient poetry of Noma chef René Redzepi, recipe ideas from the celebrity chefs, their pictures bright and sharp; the so-called “food influencers” with pseudo-pornographic shots of yolks oozing and fountains of cheese being slowly poured on a burger because clearly the London food scene knows no excess.
But I fear that after months –years– of endless mindless scrolling, I may be experiencing sort of Instagram food fatigue. It’s a thing. It happens.
Smoothies, smoothie bowls, perfectly round slices of bananas arranged in a semicircle, impossible-to-eat shakes that defy logic and probably laws of physics, burgers upon burgers upon burgers with shiny patties and melted cheese oozing out, avocados thinly slices and grilled and crushed and mashed and filled, orange-coloured eggs forever oozing onto sourdough, edible flowers, neatly arranged doughnuts, huge platters of sushi, coconut oil and cream and milk and water and sugar, bright green matcha items, #foodgoals, #foodporn, #foodisbae.
It seems that my relationship with food has been oddly shaped by a very limited number of trendy food items forever repeated and imprinted in my mind, half of which are unnecessarily #healthy and charged with cutesy pseudoscientific terminology like superfood, vitamin-packed, goodness, nasties. The rest are utter excess.
Food on social media seems to impart a double pressure: the one to try as many “cool” things as possible, and the one to be a conscious, healthy eater. And sometimes I am a victim of both.
But is this who I want to be? A maker of smoothies, a drinker of lukewarm lemon water, a calorie-counting kombucha-sipping consumer of kale and sweet potato, a self-righteous enemy of white foods by day; and by night, to keep up with the London food scene, the sort of person who gets bacon as a side and queues for a doughnut crossed with a croissant?
Lately, I have found myself getting home and just not wanting to think about food. Me. The person who daydreams about how to create egg yolk butter. The one who plans holidays around what to eat and spends hours researching how to best cook rice.
But this fatigue, the utter indifference I feel towards brightly coloured tacos served from a food truck in a converted toilet, makes me thing I need to take a break. I need some sort of beige-food diet. I find myself gravitating towards canned tomato soup. Broth made with a stock cube. Pasta with just butter. If you were to look at my Deliveroo history you would see that I’ve been ordering a lot from this Polish restaurant, its food almost exclusively beige, translucent, thick-skinned boiled pierogis that could not be any less photogenic, pork served with a hearty dose of mash, boiled cabbage, the sort that a grandmother would feed her family on a remote mountain somewhere. Food that feeds the heart rather than the camera.
So yeah, when a new Asian-fusion Mexican-inspired burger&chicken place opens in London, don’t mind me. I’ll be here eating my plain rice.